How to Use the Internet to Grow Your Practice
If you’re like many lawyers, you still haven’t figured out how to use the internet to grow your practice.
Sure, you’ve heard plenty of ideas and probably tried some of them out:
- You’ve got a website.
- You created a LinkedIn profile and maybe even a Facebook page.
- You’ve experimented with Google AdWords.
- And you’ve probably hired (or at least considered hiring) an SEO company that promised you the moon.
But you haven’t been happy with the results.
None of these tactics are bad. The problem is that most people just don’t understand how the internet can best be leveraged to grow a professional practice. So they focus narrowly on tactics like SEO which may achieve their stated purpose (more traffic to the firm website), but still don’t produce the growth that they are looking for. Does that sound familiar?
So what should the internet do for your firm? Here’s how your internet presence can become a powerful tool to help you grow your practice:
It should enhance your image, inspire trust, and reflect your status as a go-to-expert in your field.
It should multiply referrals by keeping you better connected with your clients and your network, creating top-of-mind awareness.
It should increase visibility by leveraging social media networks, search engine marketing, and video marketing… allowing you to reach more potential clients.
And it should ultimately accelerate growth by making it much easier to close deals and win referrals, and by supporting your non-internet business development efforts.
Please follow the links above to learn more about each element of this strategy. And once you’ve done that, we would love to talk to you about how we can put these strategies to work for you and your firm!
Whether you’re interested in retaining us or not, please take a few moments to review the resources and information on our website. You’ll leave with a better understanding of how exactly to leverage the internet in order to grow your practice.